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The Back Story


Let me introduce myself. My name is Roger Ridpath. I run I am a professional graphic designer with more than three decades of experience creating advertising and communications for a wide range of clients. I love typography and enjoy creating my own type designs.

Why call it As a designer, I often see how the right type/font can add energy to a design that makes it communicate much more precise than the wrong choice. In a sense, the type in a design is the fuel that makes it GO!

My type designs often start out as something I want for my own graphic design projects. Sometimes I run across vintage type that is not available in digital font form, so I decide to create a version myself. My favorite type designs are simple experiments in gematric shapes. Many of those don’t see the light of day, but they are a fun exercise. You can learn more about my web development services at

Please feel free to reach out to me with questions, comments, and suggestions for my typography work. You can contact me at


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My words about fonts & design

Soooo Haarrrrds - the "S"

When I'm drawing and creating letterforms the "S" is always the hardest for me.


The Back Story


Let me introduce myself. My name is Roger Ridpath. I run

Beautiful, Modern, Simple


As a creator of communications and art, I pay particular attention to things that catch my attention.

Artist Launches Font Fuel


Using the right font can be a big part of getting attention. Font Fuel is coming to the rescue.

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